I’m Chris Pellegrino — a copywriter and marketing specialist. This portfolio highlights some of the projects I’ve worked on across websites, landing pages, email campaigns, and social media content. My focus is always the same: create clear, conversion-driven copy that helps businesses grow.
If you’d like to see how these skills can apply to your business, feel free to reach out. I take on freelance projects alongside my full-time marketing work.
Jump To:
Results
Below, you’ll find real-world examples of my work, organized by service type.
Want to see what kind of results I deliver? Start with the highlights!
440% Increase in Conversion Rate
After optimizing the product page copy for clarity and urgency, this digital workout listing saw a 440% increase in conversion rate.
Near Perfect Google Lighthouse Score
Homepage that I designed and optimized, which achieved top-tier scores across all 4 Lighthouse categories.
35K+ Emails | 24% Open Rate
Managed a large-scale email campaign with over 35,000 sends, achieving:
- 24% open rate (34% increase)
- 5.6% click-through rate (95% improvement)
- 0.11% unsubscribe rate (41% decrease)
Social Media Marketing
My most viral video, that ever since it was posted, has gotten views. I’ve now exceeded 30,000,000 views and have obtained thousands of followers. When it comes to social media, I believe high-quality content and building relationships is far more important than spam posting for followers.
SEO Copy Update | 1.2K% Order Increase
After rewriting the product page copy to focus on search intent, clarity, and user benefits, the page saw:
- 125 orders in 30 days
- 55.86% conversion rate (+496%)
- 222 sessions (+131%)
This increase was due to keyword optimization, benefit-first messaging, and restructuring the layout.
Work Samples by Category
Jump To:
Email Marketing
I’ve fully managed email campaigns, including writing the copy, designing the graphics, and developing user-friendly email funnels that prioritize user experience and conversion optimization.
Key Achievements:
- Increased open rates by up to 37%
- Boosted click rates by 63%
- Achieved an average 40% open rate and 5% click-through rate
Flyers
I create professional, visually engaging flyers that translate complex information into clear messages. Using Adobe Creative Cloud and Canva, I design marketing materials that support product launches, tradeshows, distributor training, and online promotions.
Key Achievements:
- Designed flyers for tradeshows, product launches, and web pages
- Created materials used in distributor training programs
- Proficient in Adobe Suite (InDesign, Photoshop) and Canva
Press Releases
I wrote press releases and designed supporting marketing materials that showcase new products and major company initiatives. My focus is on translating technical product details into clear, compelling copy that maintain both industry credibility and marketing appeal.
- Press releases published in Contractor Supply and The Fabricator
- Highlighted product innovations, company milestones, and product launches
- Designed branded press releases and promotions for industry publications
Print & Digital Designs
Digital advertisements and large-format print designs for brand visibility across multiple channels.
Key Achievements:
- Designed digital ads for product and service promotions
- Created A-frame signage and banners for events and storefronts
- Developed branded graphics optimized for both print and digital use
Web Design & Copy
Two of the major websites I built from the ground up include a B2B SaaS company and a sales consulting brand. I handled everything from copywriting and UX design to SEO and platform migration. Each site was tailored to its audience and goals— and both resulted in an optimized user experience and high conversion potential.
Also, while I used to have a website for my fitness brand, I have put that on pause to focus on the social media aspect.
TOPQuote, LLC
A lead-generation website for a SaaS company, focused on driving conversions, showcasing software solutions, and improving UX for potential customers.
- Re-platformed the website to WordPress for improved functionality
- Wrote copy, designed product pages, and landing pages with a conversion-driven approach
- Designed all graphics and UI elements for a professional, streamlined experience
- Optimized SEO and technical performance for improved search visibility
Elevated Mindset Co.
A personal brand and consulting website for a sales strategist, designed to build credibility, generate leads, and showcase service offerings.
- Built the site from the ground up with a clear brand voice tailored to Kelly’s expertise and target audience
- Wrote all web copy to convey authority, trust, and outcomes, including the homepage, service pages, and About section
- Designed a clean, modern layout with visuals and clear navigation
- Integrated Calendly booking and contact forms for easy lead capture and client outreach
- Optimized the site for search performance, credibility, and conversion — helping establish a digital foundation
Videos
I create short-form and long-form video content, handling scripting, filming, and editing.
Key Achievements:
- Produced viral short-form videos that drive website traffic
- Created toy reviews and vintage gameplay edits for nostalgic audiences
- Edited branded content and promotional videos
Social Media Achievements
Click Here to see Your Fitness Blueprint’s Instagram page where I have produced short-form, viral content and built a community with over 11K followers.
I’ve worked with brands across industries to craft clear messaging, build authority, and drive action. Whether you need help clarifying your voice or scaling your content, I bring a flexible, collaborative approach that adapts to your business goals.