I’m Chris Pellegrino, a Digital Marketer and Copywriter.
This portfolio highlights selected samples of my work across website copy, email campaigns, marketing collateral, and social media content
These samples reflect my ability to develop brand voice, craft high-converting landing pages, and create SEO-focused website content with measurable impact.
Thank you for reviewing my work. I look forward to the opportunity to contribute to your team’s success!
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Results
Front and center—because let’s be real, that’s what matters.
I’m sure you want to know if I get results. So here they are.
I pride myself as being a data-driven creative who backs every creation with performance.
440% Increase in Conversion Rate
After optimizing the product page copy for clarity and urgency, this digital workout listing saw a 440% increase in conversion rate.
Near Perfect Google Lighthouse Score
Homepage that I designed and optimized, which achieved top-tier scores across all 4 Lighthouse categories.
35K+ Emails | 24% Open Rate
Managed a large-scale email campaign with over 35,000 sends, achieving:
- 24% open rate (34% increase)
- 5.6% click-through rate (95% improvement)
- 0.11& unsubscribe rate (41% decrease)
Social Media Marketing
My most viral video, that ever since it was posted, has gotten views. I’ve now exceeded 30,000,000 views and have obtained thousands of followers. When it comes to social media, I believe high-quality content and building relationships is far more important than spam posting for followers.
SEO Copy Update | 1.2K% Order Increase
After rewriting the product page copy to focus on search intent, clarity, and user benefits, the page saw:
- 125 orders in 30 days
- 55.86% conversion rate (+496%)
- 222 sessions (+131%)
This increase was due to keyword optimization, benefit-first messaging, and restructuring the layout.
Work Samples by Category
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Email Marketing
I’ve fully managed email campaigns, including writing the copy, designing the graphics, and developing user-friendly email funnels that prioritize user experience and conversion optimization.
Key Achievements:
- Increased open rates by up to 37%
- Boosted click rates by 63%
- Achieved an average 40% open rate and 5% click-through rate
Flyers
I create professional, visually engaging flyers that translate complex information into clear messages. Using Adobe Creative Cloud and Canva, I design marketing materials that support product launches, tradeshows, distributor training, and online promotions.
Key Achievements:
- Designed flyers for tradeshows, product launches, and web pages
- Created materials used in distributor training programs
- Proficient in Adobe Suite (InDesign, Photoshop) and Canva
Press Releases
I wrote press releases and designed supporting marketing materials that showcase new products and major company initiatives. My focus is on translating technical product details into clear, compelling copy that maintain both industry credibility and marketing appeal.
- Press releases published in Contractor Supply and The Fabricator
- Highlighted product innovations, company milestones, and product launches
- Designed branded press releases and promotions for industry publications
Print & Digital Designs
Digital advertisements and large-format print designs for brand visibility across multiple channels.
Key Achievements:
- Designed digital ads for product and service promotions
- Created A-frame signage and banners for events and storefronts
- Developed branded graphics optimized for both print and digital use
Web Design & Copy
Two of the major websites I built from the ground up include a B2B SaaS company and a sales consulting brand. I handled everything from copywriting and UX design to SEO and platform migration. Each site was tailored to its audience and goals— and both resulted in an optimized user experience and high conversion potential.
Also, while I used to have a website for my fitness brand, I have put that on pause to focus on the social media aspect.
TOPQuote, LLC
A lead-generation website for a SaaS company, focused on driving conversions, showcasing software solutions, and improving UX for potential customers.
- Re-platformed the website to WordPress for improved functionality
- Wrote copy, designed product pages, and landing pages with a conversion-driven approach
- Designed all graphics and UI elements for a professional, streamlined experience
- Optimized SEO and technical performance for improved search visibility
Elevated Mindset Co.
A personal brand and consulting website for a sales strategist, designed to build credibility, generate leads, and showcase service offerings.
- Built the site from the ground up with a clear brand voice tailored to Kelly’s expertise and target audience
- Wrote all web copy to convey authority, trust, and outcomes, including the homepage, service pages, and About section
- Designed a clean, modern layout with visuals and clear navigation
- Integrated Calendly booking and contact forms for easy lead capture and client outreach
- Optimized the site for search performance, credibility, and conversion — helping establish a digital foundation
Videos
I create short-form and long-form video content, handling scripting, filming, and editing.
Key Achievements:
- Produced viral short-form videos that drive website traffic
- Created toy reviews and vintage gameplay edits for nostalgic audiences
- Edited branded content and promotional videos
Social Media Achievements
Click Here to see Your Fitness Blueprint’s Instagram page where I have produced short-form, viral content and built a community with over 11K followers.
As you can see, my experience spans a wide range of marketing roles — from website copy and email campaigns to advertising materials and social media strategy.
This versatility has helped me develop strong multi-tasking skills and gain proficiency across multiple areas of marketing. In addition to earning my Bachelor’s Degree, I’ve continued to sharpen my expertise through certifications in SEO, Email Marketing, Digital Advertising, and more.
I believe there’s always more to learn. As Bruce Lee once said, “Even today, I dare not say that I have reached a state of achievement. I’m still learning, for learning is boundless.”
That mindset drives my approach to every project: staying adaptable, always growing, and always aiming to deliver better results.